Funded by NSW Health, Doing It Tough is a partnership between Suicide Prevention Australia and Australian Men’s Health Forum.
The website provides an easy way to connect men in NSW with the appropriate support by understanding their situation, the problems they are facing, and the type of support they would like to receive.
Noting that 3 out of 4 suicides in Australia are men. We have been exploring different ways of connecting men in with support that works for them through a variety of digital marketing campaigns that have been developed in consultation with our Advisory Group and men with a lived experience of suicide.
During this process we have come across several key learnings that have impacted the success of the campaign. We hope we can share these learnings at the National Suicide Prevention Conference via a poster presentation to assist the sector in accelerating impact in the reduction of male suicides.